Over the years, Land Rover has delivered several key icons of automotive design. But it’s not every day that they produce a truly unique special—a true one of one. But in 2013, with support from U2 frontman Bono, they did precisely that. The subject car you see today is a result of an extraordinary charity auction. An auction which saw Gerry McGovern (one of Britain’s most recognized car designers), Jony Ive (Chief Design Officer of Apple), and Marc Newson (described as the most influential designer of his generation) create this one of a kind Range Rover. The Sotheby’s auction, which raised millions of dollars for the fight against HIV-AIDS, Tuberculosis, and Malaria, was entitled “RED.” As such, all products on offer featured the color red extensively, this Range Rover being no exception.
Based on a 2012 Land Rover Range Rover HSE Lux, this car features red accents throughout. Tastefully done, so as not to go overboard, you’ll find a red gear knob, red seat belts, red stitching, and red facia inserts. Also of note is a custom charcoal gray over Orchid White leather interior. In addition, on entry, you’ll find door sills that bear an inscription confirming this car’s one-off status. The exterior features red highlights too, which extend to red badging, red brake calipers, and a one-off red enamel Autobiography badge on the tailgate.
Untouched, the engine is the standard 5-liter V8. This gives the Range Rover 370hp and a very accessible 376 lb-ft of torque. We’re assured that all maintenance has been carried out up to date — fitting for a car originally sold at auction for $400,000.