It’s the Sixties and the whole ‘personal luxury car’ craze has kicked off thanks to the Ford Thunderbird in 1955. Manufacturers are hopping onto the bandwagon, and the Riviera was Buick’s entry. Produced between 1963 and 1999 over eight generations, the name Riviera means Coastline in Latin, and over 1.1 million were sold throughout its lifetime. This is a 1970 Buick Riviera Sport Coupe from the second generation of the model. It comes from Georgia with 83,185 miles on the odometer and is reported to be a matching engine and transmission-numbers car that has been refreshed over the years. 1970 was the last year of the second generation and the model year received a restyle that included the quad headlamps being almost flush-mounted, redesigned front bumper, and vertical bar grille among others, before the third generation replaced it in 1971 with changed styling once again. This makes the 1970 model particularly desirable, as despite the fact that approximately 37,000 were sold, far fewer are alive and running today. So, if you’re looking for a classic Buick luxury car that is just that little bit more unique than the rest, here’s your ticket.
The Riviera embodied North American luxury car language, with long, swooping body styles and ample lashings of chrome. This 1970 Buick Riviera Sport Coupe comes painted in its original color of Sea Mist Green with a darker green vinyl-wrapped hardtop. It rolls on its period-correct alloys with white-striped tires. Frameless doors complete the look of this personal luxury coupe. The interior is also in green as it originally came and offers accommodations for four, with matching green seat belts. The dash and door cards feature wood trim. Power windows are present as well. This Riviera has undergone some upgrades in the in-car audio department, in the shape of a Bluetooth-compatible radio that drives upgraded 6x5 speakers, as well as dual 10-inch subwoofers in their own enclosure that are placed in the trunk.
This 1970 Buick Riviera Sport Coupe comes with the largest engine offered on the generation, the 455ci (7.5L) Buick V8, mated to a three-speed ST-400 automatic transmission and sending drive to the rear wheels. It was rated to deliver up to 370hp and 500lb.ft. This car has had new fuel lines and battery, and the fuel tank and pump have been recently replaced as well.
By 1965, the Buick Riviera had firmly established itself as one of the most striking American personal luxury coupes of its time. Combining Bill Mitchell’s sharp styling with Buick’s refined powertrains, the Riviera delivered both presence and performance in equal measure. This example, a 1965 model, carries the legendary 401 cubic-inch “Nailhead” V8 paired to a smooth-shifting ST-400 3-speed automatic transmission. Showing 20,446 miles on the odometer, it has been repainted in an eye-catching orange finish and fitted with aftermarket wheels, setting it apart while still honoring the car’s bold original character.
In the Sixties, everyone wanted to get in on the Personal Luxury Car mania. Buick’s contender was aptly named the Riviera, which is Italian for coastline. The first-generation Riviera was introduced to the public in 1963, and the model would continue until 1999, spanning eight generations. Today’s 1971 Buick Riviera comes from the third generation, and has got some modern upgrades under its belt. The current owner of this San Diego-based car also reports that all receipts and invoices are available with the sale.
The seller presents this 1984 Buick Riviera Pace Car Replica, featuring a newly installed 307ci V8 engine and an automatic transmission. According to the seller, the engine has approximately 12,000 miles, while the transmission has covered around 4,000 miles. This front-wheel-drive luxury coupe retains its classic styling while incorporating several new components, including a new alternator, a refreshed front end, and a recently replaced AC compressor. The seller also notes that new tires were installed approximately 5,000 miles ago. With 89,317 miles on the chassis, this Riviera showcases aftermarket Pace Car decals, enhancing its unique appearance. Located in Indiana, this Buick offers a blend of vintage charm and modern upgrades.
The Buick Regal is one of those nameplates from the Seventies that you can still buy today, albeit not in North America, but China! Introduced in 1973, just as the Malaise Era was taking hold, the Regal has always been the premium midsize offering from this storied American automaker. Regals have been made in coupe, sedan and station wagon forms, and come with some hot variants too. North American Regal sales ceased in 2020, as Buick wanted to refocus its attention towards solely selling SUVS in North America. Today, we have a second-generation 1986 Buick Regal T-Type Turbo for sale from Downey, California. This was considered quite a hot car in its time, due to its punchy 3.8-liter turbo V6 and performance-tuned suspension. This 44,107-mile car also comes with an upgraded intercooler set-up for a bit more bite.
The 1938 Buick Special Series 40 Sedan captures the elegance and innovation of pre-war American motoring, blending Buick’s hallmark smoothness with stylish Art Deco design. Offered from Nevada, Missouri, this example remains highly original, powered by its 248ci inline-eight paired to a 3-speed manual transmission. With 72,366 miles, it stands as both a collectible pre-war classic and a usable vintage sedan that showcases Buick’s engineering achievements of the era.
By 1965, the Buick Riviera had firmly established itself as one of the most striking American personal luxury coupes of its time. Combining Bill Mitchell’s sharp styling with Buick’s refined powertrains, the Riviera delivered both presence and performance in equal measure. This example, a 1965 model, carries the legendary 401 cubic-inch “Nailhead” V8 paired to a smooth-shifting ST-400 3-speed automatic transmission. Showing 20,446 miles on the odometer, it has been repainted in an eye-catching orange finish and fitted with aftermarket wheels, setting it apart while still honoring the car’s bold original character.
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