Ford’s Thunderbird kicked off the personal luxury car craze, also known as the Grand Tourer. Buick jumped on the bandwagon with the Riviera in 1963. Named after the picturesque French Riviera, the nameplate would see a run until 1993, with a short resurrection from 1995 to 1999. The first-generation Riviera has also been the subject of the 2008 Croatian film Buick Riviera, about a Bosnian man and his connection with his Riviera. If you’re after a first-generation Riviera, this 1964 Buick Riviera Sport Coupe is a fine choice, as it appears to be in great condition inside and out.
Exterior and Interior
Penned by GM’s Bill Mitchell, Buick’s personal luxury car had to stand out, and stand out it did. Coke bottle styling, flowing lines, white-striped tires, and chrome wire-wheel style hubcaps all add to its timeless allure. The pale blue color further accentuates its stateliness, and for a Sixties car, the Riviera packs less chrome than you’d expect. Up front, quad headlamps are framed by buttress-esque front wings, and the Riviera emblem stands tall on the long hood. The emblem is also visible on the wheel centers, as well as in the tail lamp lenses. A plaque on the side sill informs that the coachwork, or body was done by Fisher, one of the renown names of the Sixties for coachbuilding. The interior of this 1964 Buick Riviera Sport Coupe features low-back seats for four occupants trimmed in white leather, wood trim and a metal-effect dash. The two-spoke steering wheel features the Riviera emblem on it, and it is present across other areas of the interior as well. A plaque on the center console informs that the first owner of this car was a Mr. E. Walton. The Riviera comes with period luxury features such as climate control, cruise control and a push-button radio.
Engine
Although the Riviera was nearly 4,000lbs in weight, it was 10% lighter than the competition, hence the 465ci (7.0L) Nailhead V8 under the hood of this 1964 Buick Riviera Sport Coupe was sufficient for some sprightly performance when new. With a reported 340hp of power, the performance figures were an impressive 8 seconds to sixty from rest, and a top speed of 115mph as tested by Motor Trend. Automatic transmission, power steering and power drum brakes were standard equipment.
The first-generation Buick Riviera remains one of the most elegant American personal luxury coupes ever produced, and the 1967 model represents the final and most refined year of the original design. Penned under the direction of Bill Mitchell, the Riviera combined dramatic proportions, hidden headlights, and unmistakable GM styling with serious big-block performance, creating a uniquely sophisticated grand touring machine. This 1967 Buick Riviera, showing just 3,059 miles, presents as a beautifully restored and tastefully upgraded example finished in striking Blue over a Blue and White interior. Powered by Buick’s formidable 430ci V8 and enhanced with select performance and cosmetic upgrades, this Riviera offers the ideal blend of classic luxury, vintage American muscle, and effortless cruising presence.
Personal Luxury Cars have been a mainstay of much of our automotive culture, competing in the luxury space before everything went down the SUV route. This 1977 Buick Riviera was one of the formidable contenders for your money in the 70s, if you were seeking one of these machines. Coming from the fifth generation of Riviera, this car boasts a Blue Firemist Metallic paint job, a 350ci V8, and a 3-speed automatic transmission. On the inside, it offers a white four-seat interior and has received a Kenwood head unit plus a Garmin navigation display as upgrades. With just 88,711 miles on the clock, this car is currently up for grabs in Brooksville, Florida. Contact us if you’d like to purchase it.
By 1965, the Buick Riviera had firmly established itself as one of the most striking American personal luxury coupes of its time. Combining Bill Mitchell’s sharp styling with Buick’s refined powertrains, the Riviera delivered both presence and performance in equal measure. This example, a 1965 model, carries the legendary 401 cubic-inch “Nailhead” V8 paired to a smooth-shifting ST-400 3-speed automatic transmission. Showing 20,446 miles on the odometer, it has been repainted in an eye-catching orange finish and fitted with aftermarket wheels, setting it apart while still honoring the car’s bold original character.
The Buick GS 455 remains one of the most respected muscle cars of the golden era, pairing Buick’s reputation for comfort and refinement with the brute force of a massive big-block V8. While many enthusiasts gravitate toward Chevrolet, Ford, and Mopar offerings, the GS 455 has earned a loyal following thanks to its impressive torque output and understated styling. This 1970 Buick GS 455 Coupe shows approximately 94,245 miles and is finished in its iconic Gulfstream Blue color combination. Featuring desirable GS styling cues, performance-oriented upgrades, and a well-appointed interior, this Buick represents a compelling opportunity to own one of the most capable and collectible muscle cars of the early 1970s.
1970 marked an important year for Buick’s midsize muscle car lineup, as the Skylark 350 Sport Coupe blended the brand’s signature comfort with increasingly aggressive performance styling. While Buick’s GS models often stole the spotlight, well-optioned Skylarks like this example have become increasingly appreciated for offering the same muscular A-body proportions and V8-powered driving experience at a more approachable level. Showing approximately 19,245 miles on the odometer, this Skylark benefits from a substantial refurbishment and modernization effort that included drivetrain work, suspension upgrades, steering enhancements, interior refresh, and cosmetic refinishing. Finished in Bamboo Cream over a Saddle vinyl interior, this Buick stands out with tasteful GS Stage 1-inspired styling cues, upgraded handling components, and classic American muscle car presence.
The first-generation Buick Riviera remains one of the most elegant American personal luxury coupes ever produced, and the 1967 model represents the final and most refined year of the original design. Penned under the direction of Bill Mitchell, the Riviera combined dramatic proportions, hidden headlights, and unmistakable GM styling with serious big-block performance, creating a uniquely sophisticated grand touring machine. This 1967 Buick Riviera, showing just 3,059 miles, presents as a beautifully restored and tastefully upgraded example finished in striking Blue over a Blue and White interior. Powered by Buick’s formidable 430ci V8 and enhanced with select performance and cosmetic upgrades, this Riviera offers the ideal blend of classic luxury, vintage American muscle, and effortless cruising presence.
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