Ford’s Thunderbird kicked off the personal luxury car craze, also known as the Grand Tourer. Buick jumped on the bandwagon with the Riviera in 1963. Named after the picturesque French Riviera, the nameplate would see a run until 1993, with a short resurrection from 1995 to 1999. The first-generation Riviera has also been the subject of the 2008 Croatian film Buick Riviera, about a Bosnian man and his connection with his Riviera. If you’re after a first-generation Riviera, this 1964 Buick Riviera Sport Coupe is a fine choice, as it appears to be in great condition inside and out.
Penned by GM’s Bill Mitchell, Buick’s personal luxury car had to stand out, and stand out it did. Coke bottle styling, flowing lines, white-striped tires, and chrome wire-wheel style hubcaps all add to its timeless allure. The pale blue color further accentuates its stateliness, and for a Sixties car, the Riviera packs less chrome than you’d expect. Up front, quad headlamps are framed by buttress-esque front wings, and the Riviera emblem stands tall on the long hood. The emblem is also visible on the wheel centers, as well as in the tail lamp lenses. A plaque on the side sill informs that the coachwork, or body was done by Fisher, one of the renown names of the Sixties for coachbuilding. The interior of this 1964 Buick Riviera Sport Coupe features low-back seats for four occupants trimmed in white leather, wood trim and a metal-effect dash. The two-spoke steering wheel features the Riviera emblem on it, and it is present across other areas of the interior as well. A plaque on the center console informs that the first owner of this car was a Mr. E. Walton. The Riviera comes with period luxury features such as climate control, cruise control and a push-button radio.
Although the Riviera was nearly 4,000lbs in weight, it was 10% lighter than the competition, hence the 465ci (7.0L) Nailhead V8 under the hood of this 1964 Buick Riviera Sport Coupe was sufficient for some sprightly performance when new. With a reported 340hp of power, the performance figures were an impressive 8 seconds to sixty from rest, and a top speed of 115mph as tested by Motor Trend. Automatic transmission, power steering and power drum brakes were standard equipment.
- Up For Sale is Our 1964 Buick Riviera Sport Coupe
By 1965, the Buick Riviera had firmly established itself as one of the most striking American personal luxury coupes of its time. Combining Bill Mitchell’s sharp styling with Buick’s refined powertrains, the Riviera delivered both presence and performance in equal measure. This example, a 1965 model, carries the legendary 401 cubic-inch “Nailhead” V8 paired to a smooth-shifting ST-400 3-speed automatic transmission. Showing 20,446 miles on the odometer, it has been repainted in an eye-catching orange finish and fitted with aftermarket wheels, setting it apart while still honoring the car’s bold original character.
In the Sixties, everyone wanted to get in on the Personal Luxury Car mania. Buick’s contender was aptly named the Riviera, which is Italian for coastline. The first-generation Riviera was introduced to the public in 1963, and the model would continue until 1999, spanning eight generations. Today’s 1971 Buick Riviera comes from the third generation, and has got some modern upgrades under its belt. The current owner of this San Diego-based car also reports that all receipts and invoices are available with the sale.
The seller presents this 1984 Buick Riviera Pace Car Replica, featuring a newly installed 307ci V8 engine and an automatic transmission. According to the seller, the engine has approximately 12,000 miles, while the transmission has covered around 4,000 miles. This front-wheel-drive luxury coupe retains its classic styling while incorporating several new components, including a new alternator, a refreshed front end, and a recently replaced AC compressor. The seller also notes that new tires were installed approximately 5,000 miles ago. With 89,317 miles on the chassis, this Riviera showcases aftermarket Pace Car decals, enhancing its unique appearance. Located in Indiana, this Buick offers a blend of vintage charm and modern upgrades.
The Buick Regal is one of those nameplates from the Seventies that you can still buy today, albeit not in North America, but China! Introduced in 1973, just as the Malaise Era was taking hold, the Regal has always been the premium midsize offering from this storied American automaker. Regals have been made in coupe, sedan and station wagon forms, and come with some hot variants too. North American Regal sales ceased in 2020, as Buick wanted to refocus its attention towards solely selling SUVS in North America. Today, we have a second-generation 1986 Buick Regal T-Type Turbo for sale from Downey, California. This was considered quite a hot car in its time, due to its punchy 3.8-liter turbo V6 and performance-tuned suspension. This 44,107-mile car also comes with an upgraded intercooler set-up for a bit more bite.
The 1938 Buick Special Series 40 Sedan captures the elegance and innovation of pre-war American motoring, blending Buick’s hallmark smoothness with stylish Art Deco design. Offered from Nevada, Missouri, this example remains highly original, powered by its 248ci inline-eight paired to a 3-speed manual transmission. With 72,366 miles, it stands as both a collectible pre-war classic and a usable vintage sedan that showcases Buick’s engineering achievements of the era.
By 1965, the Buick Riviera had firmly established itself as one of the most striking American personal luxury coupes of its time. Combining Bill Mitchell’s sharp styling with Buick’s refined powertrains, the Riviera delivered both presence and performance in equal measure. This example, a 1965 model, carries the legendary 401 cubic-inch “Nailhead” V8 paired to a smooth-shifting ST-400 3-speed automatic transmission. Showing 20,446 miles on the odometer, it has been repainted in an eye-catching orange finish and fitted with aftermarket wheels, setting it apart while still honoring the car’s bold original character.
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