- 1968 MY Ford Mercury Coupe
- Original 302ci V8 engine
- 3-speed manual transmission
- Independent front suspension with coil springs
- Leaf spring suspension with live rear axle
- Front disc brakes
- Rear drum brakes
- Black top
- Air conditioning
- Upgraded upholstery
- Current owner reports new tires
- Current owner reports recent oil change
The first-generation Mercury Cougar is one of the best ways to experience classic American muscle. Based on the first-generation Ford Mustang, the Cougar presented a different, more European-inspired take on the platform. The Mercury featured hidden headlights and a stretched cabin, making the car three inches longer than the Mustang. It remains a solid choice for anyone considering something different from the norm. Our featured car offered for sale includes the original 302ci V8 engine and has convenience features such as air conditioning and upgraded upholstery. With a reported mileage of 74,710, this maroon red 1968 MY Mercury Cougar is an excellent example of classic pony car.
Exterior and Interior
The exterior of this 1968 MY Mercury Cougar is finished in a striking dark red metallic. The front is dominated by the “electric razor” style grille, with hidden front headlights concealed by vacuum-powered retractable covers. The passenger side of the grille design features a prominent Cougar emblem, with the matching forward-facing Mercury badge present on the driver’s side front wing. The Cougar sits on five-spoke, 14-inch American Racing wheels with reportedly new tires. Inside, the upholstery has been upgraded, with a color-coordinated red theme running throughout. The twin-spoke steering wheel sits ahead of a three-binnacle dash with a speedometer on the left and engine temperature, oil level, amperage, and fuel on the right. Between them is an analog clock. Also featured inside is an aux input-capable radio, as well as air conditioning.
Engine
Under the hood lies an original 302ci V8 engine, which has undergone a recent oil change. Power is sent to the rear wheels via a three-speed automatic transmission. Up front features independent suspension with coil springs, while out back are leaf springs with a live rear axle. Stopping power is via front disc brakes, coupled with drums at the rear.
The 1970 Mercury Cougar Restomod takes the long-hood, hidden-headlamp attitude of Mercury’s upscale pony car and turns the performance dial far beyond anything offered when new. Showing just 3,509 miles, this build is finished in Metallic Pearl Red over a fully reupholstered Saddle Brown leather interior and centers around a built 572ci V8 with electronic fuel injection, backed by a 4-speed automatic transmission with overdrive. The transformation extends well beyond the engine bay, with 4-wheel disc brakes, a custom intake system, Vintage Air climate control, a functional hood scoop, custom leather seating, updated instrumentation, and a substantial high-end audio system. According to the current owner, the Cougar was originally equipped with an M-code 351ci V8, making its evolution into this big-cube restomod all the more dramatic. This is the kind of build that preserves the unmistakable character of a classic Cougar while adding the power, comfort, and detail expected from a thoroughly modernized muscle car.
Mercury was first introduced as a subsidiary division of the Ford Motor Company that bridged the gap between the affordable Ford models and the luxury Lincoln lineup. When Mercury launched the Cougar model, it was supposed to provide a European-styled alternative to the Ford Mustang. It went on to become the only Mercury ever to win the “Motor Trend Car of the Year” title. The Cougar lineup saw eight generations, where the car transformed from a Pony car to a personal luxury coupe. This stunning example of the 1970 Mercury Cougar belongs to the final year of its first generation. It reportedly has 51322 miles on its clock and is currently located in Port Hueneme, California. If you are looking for a rare classic that will turn heads and spark conversation, this Cougar is for you.
Mercury may be a brand confined to the annals of history, but to many, this storied automaker continues to hold a significant place in enthusiasts’ hearts. The Cougar is one of the brand’s most recognizable models, offered in a variety of body shapes over its lifespan. Our featured car is a sought-after convertible version with a reportedly new paint job. It also features the desirable 351ci Cleveland V8, paired with an automatic transmission.
The 1970 Mercury Cougar Restomod takes the long-hood, hidden-headlamp attitude of Mercury’s upscale pony car and turns the performance dial far beyond anything offered when new. Showing just 3,509 miles, this build is finished in Metallic Pearl Red over a fully reupholstered Saddle Brown leather interior and centers around a built 572ci V8 with electronic fuel injection, backed by a 4-speed automatic transmission with overdrive. The transformation extends well beyond the engine bay, with 4-wheel disc brakes, a custom intake system, Vintage Air climate control, a functional hood scoop, custom leather seating, updated instrumentation, and a substantial high-end audio system. According to the current owner, the Cougar was originally equipped with an M-code 351ci V8, making its evolution into this big-cube restomod all the more dramatic. This is the kind of build that preserves the unmistakable character of a classic Cougar while adding the power, comfort, and detail expected from a thoroughly modernized muscle car.
The 1972 Mercury Montego MX Brougham sits at the more luxurious end of Mercury’s midsize lineup, blending early-1970s American styling with a comfortable grand-touring character. Showing approximately 79,076 miles, this example pairs its upscale Brougham trim with a 351ci V8, automatic transmission, power steering, power front disc brakes, and air conditioning. Finished in yellow with a white vinyl roof and white interior, it carries the formal look that defined Mercury’s more premium offerings of the period, while features such as the Flight Bench seat, woodgrain interior trim, and Brougham-specific detailing give it plenty of period personality.
The 1951 Mercury is one of the most iconic foundations in American custom car culture, forever associated with the legendary lead sled movement and some of the most memorable custom builds ever created. This particular 1951 Mercury 8 Series 1CM is far more than a restored classic—it’s a deeply reengineered custom build that combines traditional custom car artistry with meaningful mechanical modernization. Built on a Chevrolet frame and showing off a dramatic 5-inch chopped top, this Mercury captures the unmistakable silhouette that made customized early-1950s Mercurys so desirable. The extensive modifications elevate this car beyond simple nostalgia, creating a machine that blends classic custom aesthetics with significantly improved drivability, comfort, and reliability. For collectors of true custom Americana, this is exactly the type of car that defines a garage.
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