- 1968 MY Ford Mercury Cougar
- Original 302ci V8 engine
- 3-speed manual transmission
- Independent front suspension with coil springs
- Leaf spring suspension with live rear axle
- Front disc brakes
- Rear drum brakes
- Air conditioning
- Air conditioning
- Current owner reports new tires
- Current owner reports recent oil change
Mercury is another great American automotive name that has fallen by the wayside. Founded by Edsel Ford in 1938, it was intended to sit between the Ford and Lincoln brands. By 2011, the brand was defunct, but there's no need to shed tears because along the way, Mercury gave us some greats. One of those was the Cougar. It straddled the lines of a pony car and a personal luxury car. And that's why, if you're a Cougar or Mercury fan, this first-generation 1968 Mercury Cougar will be of particular interest. The car has done a tad over 100,000 miles, highlighting the fact that it's meant to be driven. However, these cars are sturdy and reliable, so you need not be apprehensive at its six-figure mileage. The current owner reports that it's received new tires and an oil change, too, further easing any concerns you may have. Let us tell you more about this piece of Sixties history.
Exterior and Interior
This 1968 Mercury Cougar is painted in a pleasant shade of red that's not retina-searing bright, nor is it muted. Then, you'll notice the contrasting black vinyl roof. This was a Sixties signature, where automakers tried to mimic a convertible's looks by wrapping their hardtops in black vinyl or, sometimes, painting them black. Despite first appearances, this car is a hardtop, and offers superb weather protection as a result. It also has a nice set of alloy wheels. Finally, you'll note that its lights and badging all appear in good condition. See, that's why we said not to worry about mileage. This car has been cared for. The same can be said for the tan interior of this 1968 Mercury Cougar, with its black upholstered seating for up to four adults. Yes, it's a 100,000-mile interior, and you can see some signs of it, but it still looks good. You'll find a two-spoke steering wheel, low-back seats, and a T-bar gear shifter. We also spy a Sony AM/FM radio head unit with a CD player that's definitely a late Nineties or early Two Thousand-era upgrade. We're also informed that the car has air conditioning to keep you cool on hot days. As for the trunk, it could use a new liner but appears in good condition otherwise. And yes, it's spacious. Touring with luggage won't be a case of compromise if you choose to do it in this 1968 Mercury Cougar.
Engine
The 289ci V8 that powers this 1968 Mercury Cougar isn't the largest engine that was offered for first-gen Cougars, but it's still plenty powerful. Power is sent to the rear wheels via a 3-speed automatic gearbox. There's an independent front suspension system with coil springs, and leaf springs at the rear. Braking is addressed by front discs and rear drums. All this makes for a great classic car driving experience.
Mercury was first introduced as a subsidiary division of the Ford Motor Company that bridged the gap between the affordable Ford models and the luxury Lincoln lineup. When Mercury launched the Cougar model, it was supposed to provide a European-styled alternative to the Ford Mustang. It went on to become the only Mercury ever to win the “Motor Trend Car of the Year” title. The Cougar lineup saw eight generations, where the car transformed from a Pony car to a personal luxury coupe. This stunning example of the 1970 Mercury Cougar belongs to the final year of its first generation. It reportedly has 51322 miles on its clock and is currently located in Port Hueneme, California. If you are looking for a rare classic that will turn heads and spark conversation, this Cougar is for you.
Mercury may be a brand confined to the annals of history, but to many, this storied automaker continues to hold a significant place in enthusiasts’ hearts. The Cougar is one of the brand’s most recognizable models, offered in a variety of body shapes over its lifespan. Our featured car is a sought-after convertible version with a reportedly new paint job. It also features the desirable 351ci Cleveland V8, paired with an automatic transmission.
The mere mention of muscle cars from the 60s instantly takes you back to Ford Mustangs and Chevrolet Camaros. With their hype and good looks, it's easy to cruise off into the sunset with a Mustang, but what if you wanted a Muscle car from the '60s that sparks conversation and makes you stand out? Look no further than this 1969 Mercury Cougar we have today. With a reported 40,000 miles on the clock, this classic muscle car appears to be a factory-clean example that is guaranteed to turn heads and spark conversation at your local car meet.
The 1951 Mercury is one of the most iconic foundations in American custom car culture, forever associated with the legendary lead sled movement and some of the most memorable custom builds ever created. This particular 1951 Mercury 8 Series 1CM is far more than a restored classic—it’s a deeply reengineered custom build that combines traditional custom car artistry with meaningful mechanical modernization. Built on a Chevrolet frame and showing off a dramatic 5-inch chopped top, this Mercury captures the unmistakable silhouette that made customized early-1950s Mercurys so desirable. The extensive modifications elevate this car beyond simple nostalgia, creating a machine that blends classic custom aesthetics with significantly improved drivability, comfort, and reliability. For collectors of true custom Americana, this is exactly the type of car that defines a garage.
Few cars symbolize traditional American custom culture quite like the Mercury Eight, and this 1950 Mercury Eight Coupe is a beautifully executed tribute to the legendary lead sled era. Finished in Maroon over a maroon and gray reupholstered interior, this custom Mercury combines timeless post-war styling with carefully integrated modern upgrades that enhance both drivability and comfort. Featuring a dramatic chopped roofline, lowered stance, upgraded suspension, and modern 10-speed automatic transmission, this coupe delivers classic custom-car presence while offering a far more refined driving experience than a factory-original example. With true mileage unknown, this Mercury stands out as a thoughtfully built street cruiser that perfectly blends vintage style, custom craftsmanship, and modern usability.
Mercury’s Montego lineup of the early 1970s offered buyers a slightly more upscale alternative to Ford’s intermediate offerings while still delivering the same muscular V8 performance and bold styling that defined the era. This 1971 Mercury Montego MX stands out thanks to its custom appearance and unmistakable presence, pairing classic American coupe proportions with period-inspired performance touches. Showing approximately 23,395 miles, this Montego MX benefits from a desirable 351ci Cleveland V8 under the hood, a legendary engine known for its strong torque and durability. With upgrades including aftermarket wheels, a custom paint job, and interior enhancements, this Mercury delivers the kind of vintage cruising experience that continues to attract collectors and enthusiasts alike.
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