Mercury is another great American automotive name that has fallen by the wayside. Founded by Edsel Ford in 1938, it was intended to sit between the Ford and Lincoln brands. By 2011, the brand was defunct, but there's no need to shed tears because along the way, Mercury gave us some greats. One of those was the Cougar. It straddled the lines of a pony car and a personal luxury car. And that's why, if you're a Cougar or Mercury fan, this first-generation 1968 Mercury Cougar will be of particular interest. The car has done a tad over 100,000 miles, highlighting the fact that it's meant to be driven. However, these cars are sturdy and reliable, so you need not be apprehensive at its six-figure mileage. The current owner reports that it's received new tires and an oil change, too, further easing any concerns you may have. Let us tell you more about this piece of Sixties history.
This 1968 Mercury Cougar is painted in a pleasant shade of red that's not retina-searing bright, nor is it muted. Then, you'll notice the contrasting black vinyl roof. This was a Sixties signature, where automakers tried to mimic a convertible's looks by wrapping their hardtops in black vinyl or, sometimes, painting them black. Despite first appearances, this car is a hardtop, and offers superb weather protection as a result. It also has a nice set of alloy wheels. Finally, you'll note that its lights and badging all appear in good condition. See, that's why we said not to worry about mileage. This car has been cared for. The same can be said for the tan interior of this 1968 Mercury Cougar, with its black upholstered seating for up to four adults. Yes, it's a 100,000-mile interior, and you can see some signs of it, but it still looks good. You'll find a two-spoke steering wheel, low-back seats, and a T-bar gear shifter. We also spy a Sony AM/FM radio head unit with a CD player that's definitely a late Nineties or early Two Thousand-era upgrade. We're also informed that the car has air conditioning to keep you cool on hot days. As for the trunk, it could use a new liner but appears in good condition otherwise. And yes, it's spacious. Touring with luggage won't be a case of compromise if you choose to do it in this 1968 Mercury Cougar.
The 289ci V8 that powers this 1968 Mercury Cougar isn't the largest engine that was offered for first-gen Cougars, but it's still plenty powerful. Power is sent to the rear wheels via a 3-speed automatic gearbox. There's an independent front suspension system with coil springs, and leaf springs at the rear. Braking is addressed by front discs and rear drums. All this makes for a great classic car driving experience.
1968 Mercury Cougar
289ci V8
3-Speed Automatic
RWD
Red Exterior
Black/Tan Interior
Independent Front Suspension With Coil Springs
Leaf Spring Suspension With Live Rear Axle
Front Disc Brakes
Rear Drum Brakes
Air Conditioning
New Tires
Recent Oil Change
Mercury was first introduced as a subsidiary division of the Ford Motor Company that bridged the gap between the affordable Ford models and the luxury Lincoln lineup. When Mercury launched the Cougar model, it was supposed to provide a European-styled alternative to the Ford Mustang. It went on to become the only Mercury ever to win the “Motor Trend Car of the Year” title. The Cougar lineup saw eight generations, where the car transformed from a Pony car to a personal luxury coupe. This stunning example of the 1970 Mercury Cougar belongs to the final year of its first generation. It reportedly has 51322 miles on its clock and is currently located in Port Hueneme, California. If you are looking for a rare classic that will turn heads and spark conversation, this Cougar is for you.
Mercury may be a brand confined to the annals of history, but to many, this storied automaker continues to hold a significant place in enthusiasts’ hearts. The Cougar is one of the brand’s most recognizable models, offered in a variety of body shapes over its lifespan. Our featured car is a sought-after convertible version with a reportedly new paint job. It also features the desirable 351ci Cleveland V8, paired with an automatic transmission.
The mere mention of muscle cars from the 60s instantly takes you back to Ford Mustangs and Chevrolet Camaros. With their hype and good looks, it's easy to cruise off into the sunset with a Mustang, but what if you wanted a Muscle car from the '60s that sparks conversation and makes you stand out? Look no further than this 1969 Mercury Cougar we have today. With a reported 40,000 miles on the clock, this classic muscle car appears to be a factory-clean example that is guaranteed to turn heads and spark conversation at your local car meet.
Few cars symbolize traditional American custom culture quite like the Mercury Eight, and this 1950 Mercury Eight Coupe is a beautifully executed tribute to the legendary lead sled era. Finished in Maroon over a maroon and gray reupholstered interior, this custom Mercury combines timeless post-war styling with carefully integrated modern upgrades that enhance both drivability and comfort. Featuring a dramatic chopped roofline, lowered stance, upgraded suspension, and modern 10-speed automatic transmission, this coupe delivers classic custom-car presence while offering a far more refined driving experience than a factory-original example. With true mileage unknown, this Mercury stands out as a thoughtfully built street cruiser that perfectly blends vintage style, custom craftsmanship, and modern usability.
Mercury, Ford’s entry level luxury brand that sits above the Blue Oval but beneath Lincoln, is well-known for their cruisers. But did you know that they also liked a bit of performance? Presenting this 1971 Mercury Cyclone GT, an example of Mercury’s crack at the muscle car market. With its sleek red paint job, triple taillights and 351 Cleveland, this machine is up for grabs in Lakeland, Florida. Moreover, it’s got just 23,395 miles showing on the odometer.
With its name derived from Monterey Bay, the same inspiration for the famous Monterey Jack cheese, the Mercury Monterey was a full-size automobile by Mercury that was available between 1952 and 1974. Mercury itself, the mid-tier luxury division of Ford sat between Ford and Lincoln, and, sadly, was retired in 2011. So, this is one of those classic American names from a defunct manufacturer. That only adds to the cachet of this 1953 Mercury Monterey. The fact that its maker is no more only adds more to the car’s value, as does its Flathead V8, auto gearbox and mere 1,700 miles. A discerning collector will have no hesitation in snapping up this car, while a budding collector should seriously consider acquiring it sans delay.
The 1965 Ford Mustang GT helped ignite America’s pony car revolution and quickly became one of the most influential performance cars of the 1960s. Combining sporty styling, compact dimensions, and V8 power at an attainable price point, the Mustang transformed Ford’s image overnight and created an entirely new segment in the automotive world. Showing just 18,813 miles, this example is finished in elegant Vintage Burgundy over a black interior and equipped with the highly desirable GT package, complete with a 289ci V8 and 4-speed manual transmission. With its timeless proportions, unmistakable styling cues, and engaging analog driving experience, this first-generation Mustang GT represents the pure essence of mid-1960s American performance motoring.
Few Mopars capture the raw attitude of the early 1970s muscle car era quite like the Dodge Demon. Introduced as a more aggressive and youthful version of the Dart lineup, the Demon combined compact dimensions with serious V8 performance, quickly becoming a favorite among street racers and Mopar enthusiasts alike. This 1972 Dodge Dart Demon Swinger is a particularly eye-catching example, finished in factory-code Butterscotch and equipped with a desirable 340ci V8 under the hood. Showing just 1,793 miles on the odometer, this Demon features a factory-documented list of performance and appearance options including the J54 Sport Hood, V21 performance hood treatment, dual exhaust, and factory stripe package. Combining authentic Mopar muscle styling with tasteful updates such as custom Demon-logo seating and a Hurst shifter, this classic Dodge delivers the unmistakable personality that made the Demon name legendary.
This 1993 Ford Mustang LX 5.0 Convertible represents the final production year of the legendary Fox-body Mustang, a platform that helped define affordable American V8 performance throughout the late 1980s and early 1990s. Showing just 34,294 miles, this example stands out thanks to its highly desirable 5.0-liter V8 drivetrain, striking Bright Red over Opal Gray color combination, and classic open-top Fox-body styling. The LX trim remains especially sought-after among enthusiasts for its cleaner, lighter-weight appearance compared to the GT models, while the convertible configuration adds a more relaxed cruising personality to Ford’s legendary pony car formula. Equipped with desirable factory features along with tasteful aftermarket audio and exhaust upgrades, this low-mileage Mustang delivers both collector appeal and unmistakable 1990s character.
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