A custom build done right is a rare sight, the sky isn't the limit with how far one can go with custom modifications, and it's easy to lose direction and focus on your custom build. The 1950 Mercury Coupe Custom we have today cuts out the planning and years of waiting and provides you with a tasteful custom build that's built to stun and stand out at any car show.
While the 50s Mercury coupe was a looker back in the day, the custom exterior upgrades on this 1950 Mercury Coupe Custom take that iconic design up a notch and stand out even amongst the hottest custom builds. Starting off the custom upgrades is a custom fiberglass body that dons a dark blue metallic paint; the smooth and curvy body lines are paid closer attention to and are made to stand out further with Concours Chrome Plated Bumpers, Chrome Plated Spotlights, LED Headlights, Blue Dot Tail Lights and shaved Door handles. In terms of shoes, this custom American machine sits on a set of Cadillac Eldorado wheels that are wrapped with whitewall tires. The two-tone blue and gray interior of this 1950 Mercury Coupe Custom is where all the custom modifications are taken seriously. The keyless entry ensures ease of access, and when you are amongst the interior of this 1950 Mercury Coupe Custom, you are treated to a host of custom upgrades like Cadillac Escalade seats for more comfort, Custom polished steering column and wheel, and even a Dakota digital dash to top it all off.
Underneath all that custom exterior modifications is a powertrain that's more than capable of ferrying its passengers and additional weight around. Look underneath the hood of this 1950 Mercury Coupe Custom, and what you will find is a 5.7L V8 powertrain that's reported to push out an impressive 375hp. A closer look at the engine bay and you would note some tasteful aesthetic modifications, which include a custom air filter housing, valve covers, and a host of chrome components; performance modifications include a Holley Sniper EFI system for smooth power delivery, Ford 9" rear end, Wilwood disc brakes, a tube chassis and Air Lift air ride suspension With Bluetooth connectivity to improve handling. Ensuring all this upgraded power transitions smoothly to the car's rear wheels is a 700R4 automatic transmission.
With its name derived from Monterey Bay, the same inspiration for the famous Monterey Jack cheese, the Mercury Monterey was a full-size automobile by Mercury that was available between 1952 and 1974. Mercury itself, the mid-tier luxury division of Ford sat between Ford and Lincoln, and, sadly, was retired in 2011. So, this is one of those classic American names from a defunct manufacturer. That only adds to the cachet of this 1953 Mercury Monterey. The fact that its maker is no more only adds more to the car’s value, as does its Flathead V8, auto gearbox and mere 1,700 miles. A discerning collector will have no hesitation in snapping up this car, while a budding collector should seriously consider acquiring it sans delay.
Mercury was one of those brands under the Ford umbrella in the United States. Positioned in the mid-range segment, the brand bid adieu to the world in 2011. Over their 85-year existence, Mercury has made some lovely classic cars that are highly desirable today. This 1950 Mercury Coupe is one such example. It reportedly underwent a restoration in 2011 and has 50,000 miles to its name. It's also a restomod of sorts, as it's got a newer engine and some creature comforts.
The 70s was a dark time in the American automotive industry; the large American machines were soon to be axed off their production lines for smaller, efficient motoring; this was all due to the impending oil crisis. With smaller efficient imports taking control of the market, the 1970 Mercury Monterey Convertible we have today perfectly represents the last living giants.
Mercury, Ford’s entry level luxury brand that sits above the Blue Oval but beneath Lincoln, is well-known for their cruisers. But did you know that they also liked a bit of performance? Presenting this 1971 Mercury Cyclone GT, an example of Mercury’s crack at the muscle car market. With its sleek red paint job, triple taillights and 351 Cleveland, this machine is up for grabs in Lakeland, Florida. Moreover, it’s got just 23,395 miles showing on the odometer.
With its name derived from Monterey Bay, the same inspiration for the famous Monterey Jack cheese, the Mercury Monterey was a full-size automobile by Mercury that was available between 1952 and 1974. Mercury itself, the mid-tier luxury division of Ford sat between Ford and Lincoln, and, sadly, was retired in 2011. So, this is one of those classic American names from a defunct manufacturer. That only adds to the cachet of this 1953 Mercury Monterey. The fact that its maker is no more only adds more to the car’s value, as does its Flathead V8, auto gearbox and mere 1,700 miles. A discerning collector will have no hesitation in snapping up this car, while a budding collector should seriously consider acquiring it sans delay.
Hang on…isn’t Capri a Ford model? Well, yes that was the case in many markets outside the United States. But back home in Detroit, Ford had several sub-brands. Mercury was one of them, and in 1970, Capri was too. Initially, it was what was called a captive import that was imported from Ford of Europe and sold merely as a Capri. No Ford or any other parent branding was borne on the car. In 1979, things changed for the second generation of the American Capri. Capri was now a model under Ford’s Mercury division and based on the famous Fox platform. So, it was basically like a Fox Body Mustang with different styling. This generation was made as the Mercury Capri between 1979 and 1986. Today, we’ve got one of these curios in the shape of a Connecticut-residing 1985 Mercury Capri Grand Sport. This 26,000-mile car is up for sale and comes with some neat performance enhancements. We’re told that the car features its original body and paint, and even includes the original booklets with the sale.
The 1966 Ford Fairlane 500 Convertible is a standout example of classic American open-top motoring, elevated by the presence of a desirable GTA-spec 390ci V8. Showing 11,364 miles on the odometer, this Fairlane blends vintage styling with thoughtful upgrades that enhance both reliability and driving enjoyment. The GTA engine—originally associated with Ford’s performance-oriented Fairlane GT/A models—adds an extra layer of appeal, delivering strong torque and smooth power delivery. Finished in light blue metallic over a blue interior with a white convertible top, this car embodies the spirit of effortless cruising with a performance edge.
The 1973 Mercedes-Benz 450 SL represents the beginning of the iconic R107 generation, a platform that would go on to define luxury roadsters for nearly two decades. Showing 27,315 miles, this example stands out with its striking Signal Red finish and classic Bamboo interior—an unmistakably period-correct combination. Known for its durability, smooth V8 power, and timeless styling, the 450 SL quickly became a symbol of success and refined motoring in the 1970s. With both a removable hardtop and a soft top, it offers year-round usability, making it as practical as it is collectible.
This 1971 Chevrolet Nova Coupe is a fully restored and extensively upgraded street machine that delivers both show-quality presentation and serious performance. Showing just 1,656 miles since completion, this build presents as fresh, dialed-in, and ready to enjoy. Finished in stunning Vista Blue using PPG base/clear, the car has recently been cut, buffed, and polished to a deep, mirror-like shine, further protected by a ceramic coating. The all-steel body—including the aggressive 4-inch cowl hood—is exceptionally straight and clean throughout, including the floors, trunk, and frame. With its combination of low post-build mileage, high-end components, and meticulous restoration, this Nova stands out as a turn-key muscle car with both visual impact and real performance credibility.
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