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Let us take you back to the ‘50s, an era when some of the most dramatic design features were bestowed upon automotive culture. Our subject car belongs to Dodge, an American automotive brand that is renowned to date. The Royal was introduced in 1954 as Dodge's top trim level. It was a significant model for the company as it partook Chrysler's $100 million "Forward Look" program and saved the company by doubling sales over the previous year. 1959 was the last year for the Dodge Royal, and the advertising theme for that year's product line was "Newest of Everything Great," underlining the brand's focus on innovation and modern style. Our subject Dodge Royal is from its last iteration as well, boasting a reupholstered interior and several upgrades. Located in New Orleans, Louisiana, it awaits its new owner.
